"In some cases, flash drives have suddenly become so commonplace that, as with cellphones, their owners are adding fashion touches [DNA must be on file to read] to lend them a personal identity." Apparently, the most important thing about thumb drives is not that they are cheap, fast, durable, easy to use or hold a lot of data, but that wearing one around your neck identifies you as one of the techno-congniscenti, especially if you personalize it with stickers."
So there you go! USB drives are chic now. Who would ever have thought that wearing your homework around your neck could be in style?